He said, he does not want to forgo his Internet address. The case is pending in U.S. District Court in Massachusetts.
Pickel said he believes his museum, no matter what it is named, will not take away from Fall River or Borden’s legacy. The visitors streaming through his door, he said, prove the demand.
Tens of thousands of people come to Salem each year “looking for the dark side of history,” Pickel said. “We’ve done very well.”


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